Pass It On Cookbook

The Kalyan's were one of the first Gujarati Indian families to arrive in New Zealand via boat in the 1920’s. With a passion for food, they were taught to cook using their senses rather than following a written recipe, passing their skills and techniques on from one generation to another.

As a way to preserve and share these authentic recipes, Keryn & Shobha Kalyan wanted to create a recipe book that would honour their families treasured recipes and inspire other kiwi's to experience authentic Gujurati cuisine.
May 2019 - Nov 2019
Book Design
Freelance
Project Overview
Keryn approached me to design an eye-catching book that would honour her families vibrant Indian heritage, whilst also being modern and contemporary.

The book features gold foil embossing on the cover and spine, with an all edge gilt (gold blocking) and gold ribbon bookmark. Utilising a mix of serif and sans-serif typefaces, the 100+ recipes are type set cohesively across 288 pages. Full bleed images allow the photography to take centre stage, while full page colour blocks clearly define each new section. Small flower accents & dotted lines change colour per section to aid with usability and way-finding.
Hardcover with embossed gold foil details
All edge gilt (gold blocking)
Results
When launched, Pass It On was featured by various media outlets, most notably Stuff.co.nz and in the Dominion Post newspaper.
The recipe book is now stocked in over 35 bookstores around New Zealand, including well known names such as Whitcoulls, Paper Plus, Iko Iko and Unity Books.
The book also has a substantial following on social media, thanks to Keryn & Shobhas numerous video tutorials and competitions.
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