Starting a Business:
The Ultimate Guide

Xero wanted to establish itself as a leading authority on all things small business, while also supporting and inspiring people who are beginning their own small business journeys. To do this, Xero authored and published a series of chaptered guides on their website. 'Starting a Business: The Ultimate Guide' was one of these, consisting of 16 chapters covering everything you need to know about starting your own business.
Sept 2018 - Nov 2018
Visual Design
Xero
Project Overview
My role was to design individual web pages for each chapter of the guide on xero.com, alongside a downloadable PDF of all 16 chapters. I was also responsible for creating and adapting illustrations and informative diagrams throughout the guide, which adhered to Xero's illustration style.
Results
When published online, the guide was the No.2 organic search result on the Google SERP (search engine results page) in New Zealand, and the No.2 and No.3 top search result on Google SERP in Australia. This was huge success for the team.
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