Phacilitate
Phacilitate are a global company whose purpose is to create partnerships that empower the Advanced Therapies industry. They run conferences, create communities and provide market intelligence for healthcare professionals around the world.
Feb 2020 - April 2020
Brand Refresh
Athlon
Project Overview
My role was to conduct a brand refresh, tweaking and developing their existing visual identity so it better articulated the company’s purpose and accurately portrayed the breadth of products and services they provide.
I did an audit of their existing visual identity, then looked for ways to simplify and build on aspects that were working well, and removing or rethinking those that weren’t. The final output was a set of guidelines that included a new brand architecture, messaging and revised aspects of the visual identity. It included changes and developments to the brands logos, photography, iconography, patterns, colours and typography.
I did an audit of their existing visual identity, then looked for ways to simplify and build on aspects that were working well, and removing or rethinking those that weren’t. The final output was a set of guidelines that included a new brand architecture, messaging and revised aspects of the visual identity. It included changes and developments to the brands logos, photography, iconography, patterns, colours and typography.
