Etha
Etha is a lifestyle brand looking to bring the ancient Indian life science of Ayurveda to the modern world. They work closely with leading scientists, doctors, Ayurvedic practitioners and yogis to adapt the ancient lore of Ayurveda to modern lifestyles.
2019
Website
Athlon
Project Overview
My task was to create designs for the first phase of their digital experience, an authority building website. This exercise also included sourcing immersive and on-brand imagery for the site.
The website introduces the Etha brand – and acts as an entry point to the world of Ayurveda. It includes articles written by Ayurvedic experts and features a quiz that allows users to discover their own Ayurvedic ‘Dosha’.
The website introduces the Etha brand – and acts as an entry point to the world of Ayurveda. It includes articles written by Ayurvedic experts and features a quiz that allows users to discover their own Ayurvedic ‘Dosha’.
