Shorelight
Shorelight Partners is a specialist private equity business in London, who approached Athlon to define a new name and visual identity for their brand.
The new brand had to reflect a firm making intelligent investment decisions in a market transitioning towards cleaner energy sources.
The new brand had to reflect a firm making intelligent investment decisions in a market transitioning towards cleaner energy sources.
Nov 2019 - Jan 2020
Visual Identity & Website
Athlon
Project Overview
My role was to create the visual identity, including a new logomark. The identity needed to work across multiple communication materials including a website, PowerPoint presentation, letterhead, business card and signage.
The visual concept was born out of a combination of guidance and light. Subtle graphic devices, reflective of direction or kinetic energy sources.
The visual concept was born out of a combination of guidance and light. Subtle graphic devices, reflective of direction or kinetic energy sources.
